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The Tourism Minister said that Bahrain's modern commercial centres are a key component of the tourism experience. She noted that the diverse shopping, entertainment, dining and family-oriented activities available within them enhance the Kingdom's appeal as a destination and contribute to attracting more visitors from within and outside Bahrain.

Minister Al Sairafi noted that the variety of options available within commercial centres caters to different age groups and interests, supporting Bahrain's position as a tourism destination capable of offering distinctive experiences that combine shopping, entertainment and hospitality.

She affirmed that partnership with commercial centres represents an important aspect of supporting tourism growth and achieving the objectives of the Tourism Strategy 2022–2026.

The meeting reviewed developments in the tourism sector and means to expand cooperation to enhance visitor experiences and reinforce Bahrain's position on the regional and international tourism map.

Participants also reviewed the "Walahna Alaikum" campaign and the summer promotional campaign aimed at attracting visitors from GCC countries, in addition to upcoming events and programmes included in the tourism calendar.

The meeting also discussed proposals to develop joint initiatives and offers during the summer season through cooperation between commercial centres and tourism sector stakeholders, with the aim of providing integrated experiences that meet the expectations of the GCC market and enhance visitor experiences.

The proposals included launching offers that combine shopping, entertainment activities, dining experiences, family events and tourism experiences, further enhancing Bahrain's competitiveness as a preferred destination for Gulf families during the summer season.